Rosewood Hotel Group 主頁

The position will work closely with the Director of Sales & Marketing to support the execution of sales and marketing strategy, including digital marketing, to support the resort, spa and restaurants.

Essential Duties and Responsibilities – (Key Activities)

·         Manage all website updates and content for the resort on rosewoodhotels.com, ensuring all information, promotions and photography are accurate at all times.

·         Proactively manage digital marketing campaigns in conjunction with agencies across all channels including organic search, paid search, display, mobile and social.  Participate in monthly calls to review results and set strategies for future months.

·         Oversee third party website integration platforms, including those used for user-generated content, conversion optimization, booking engine and review sites

·         Manage hotel content on third party platforms including business listings (i.e. Google My Business, Bing, Yelp, TripAdvisor) as well as OTA’s

·         Ensure resort photography is up to date across all platforms and that it adheres to Rosewood’s visual identity standards

·         Oversee online reputation management across relevant sites, ensuring guest feedback is appropriately actioned

·         Prepare and execute strategic email campaigns to support the overall business goals of the resort

·         Execute tactical marketing and promotions to support various business units of the Resort  including food & beverage, weddings, spa and meetings & events

·         Develop promotional material and collateral, including flyers and presentations for sales team

·         Develop and maintain knowledge of market trends, competition, and customers

·         Professionally represent the hotel in community and industry organizations and events

·         Contribute to the annual marketing plans and budget process.  Review goals and action plan on a scheduled basis

·         Maintain expenses within the budgeted guidelines

·         Support social channels working with Director of Communications and Social Media Marketing Manager on content development, photoshoots, and posts

·         Work as a liaison supporting the property photo and video shoots

·         To act as the brand guardian across all communication platforms, ensuring the Rosewood Brand Book guidelines are always adhered to.

·         Prepare and submit timely monthly reports to Director of Sales & Marketing.  Recognize and include communication of market trends and competitive intelligence

·         Participate in scheduled sales and/or marketing meetings, training and other strategy related meetings as required

·         All other duties as required

Situated on one of the most beautiful and exclusive beaches in Southern California, Rosewood Miramar Beach is located in Santa Barbara’s picturesque Montecito community. The 16 acre residential-style estate is designed with style, grace and glamour featuring 161 ultra-luxury guest-rooms and suites, including beachfront accommodations, a collection of signature suites and multi-bedroom bungalows. Amenities include Sense, A Rosewood Spa, a state-of-the-art fitness studio, two cabana-lined pools and bespoke beach service on the sandy shores of Miramar Beach. Home to six unique dining venues, Rosewood Miramar Beach is a popular culinary destination for locals and visitors alike, with its beachfront restaurant, al fresco beach bar, sophisticated cocktail lounge, casual poolside dining experience and delightful poolside ice cream shop serving classic American fare. Expansive indoor and outdoor event space, totaling approximately 28,000 square-feet, includes the Chandelier Ballroom with over 6,500-square-feet, and the Great Lawn, which offers infinite ocean views. Attentive Estate-Style™ service makes Rosewood Miramar Beach the perfect destination for celebrating life’s moments in highly personalized settings. Rosewood Miramar Beach is owned by Caruso and managed by Rosewood Hotels and Resorts.